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		<link>http://abbottmediaproductions.com/blog/adventures-in-viral-marketing</link>
		<comments>http://abbottmediaproductions.com/blog/adventures-in-viral-marketing#comments</comments>
		<pubDate>Sat, 12 Dec 2009 13:41:23 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Adventures in Viral Marketing]]></category>
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://abbottmediaproductions.com/?p=246</guid>
		<description><![CDATA[ Buy seroquel from trusted pharmacy, Viral marketing is a genie in a bottle, in reverse.  How do you  take advantage of the far-reaching magic of social media and try to capture it, focus it, to promote your product?  This was the challenge when I sat down with author Phyllis Theroux, who was interested in launching a viral [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy seroquel from trusted pharmacy</b>, Viral marketing is a genie in a bottle, in reverse.  How do you  take advantage of the far-reaching magic of social media and try to capture it, focus it, to promote your product?  This was the challenge when I sat down with author Phyllis Theroux, who was interested in launching a viral campaign for her latest endeavor, "The Journal Keeper."  The book is a collection of journal entries spanning a critical period in Theroux's life, beautifully written and chock full of insight that resonates with everyone who gets their hands on an advanced copy.  Still, a memoir can be difficult to sell, let alone get published in the first place.</p>
<p>Why would an established writer need to worry about marketing at all?   Theroux's publisher is the highly respected Grove Atlantic, <b>seroquel gel, ointment, cream, pill, spray, continuous-release, extended-release</b>, <b>Buy cheap seroquel</b>,  one of the few independent houses still publishing literature and not commerical pulp.  They certainly have staff dedicated to the marketing and advertising of their authors and books. But it's a stormy ocean out there for publishing houses.   They're trying to dodge one wave, the long-touted demise of traditional book printing (and book reading by the public), <b>fast shipping seroquel</b>, <b>Seroquel tablets</b>, while trying to catch another -- the feared but still largely unrealized transition to e-publishing and e-books, and, <b>buy seroquel from mexico</b>, <b>Where can i order seroquel without prescription</b>, you could argue, the online world itself.  For a small house like Grove, <b>buy seroquel online without prescription</b>, <b>Seroquel prices</b>, every book is crucial to its survival, and every dollar spent is probably a knot-in-the-stomach decision, <b>seroquel in india</b>.  <b>Free seroquel samples</b>,  <br />
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<div style="BORDER-BOTTOM: medium none; TEXT-ALIGN: left; BORDER-LEFT: medium none; BACKGROUND-COLOR: transparent; COLOR: #a6d2fb; OVERFLOW: hidden; BORDER-TOP: medium none; BORDER-RIGHT: medium none; TEXT-DECORATION: none"><em>Some people say there’s not enough marketing done for a book, and I think that’s total bullshit, <b>online buying seroquel hcl</b>.  <b>Purchase seroquel online no prescription</b>, You do the marketing that works, and not much is working right now.” <span style="color:#FFFFFF">—Peter Miller, <b>seroquel in us</b>, <b>Seroquel trusted pharmacy reviews</b>, Director of Publicity, Bloomsbury</span></em></div></blockquote><br />
Grove is pursuing the tried-and-true avenues of marketing for "The Journal Keeper", <b>seroquel san diego</b>, <b>Ordering seroquel online</b>, but short of an Oprah plug, there's no guarantee that those dollars will translate into sales.  It's obvious to all of the publishing houses that online marketing has serious potential.  It's powerful and it's cheap.  But there's no formula for succcess.  For over-extended, <b>seroquel to buy online</b>, <b>Seroquel from canadian pharmacy</b>, budget-slashed publishers, there are few who know how to tackle a viral campaign.  And so Theroux and I wound up in her living room brainstorming about  just that, <b>saturday delivery seroquel</b>.  <b>Seroquel for sale</b>, There were the obvious things to do -- viral videos, a Facebook page, <b>buy seroquel from mexico</b>, <b>Seroquel to buy</b>,   a website or two.  Perhaps Twitter.   All of those efforts would increase awareness of Theroux and "The Journal Keeper".  But as Theroux aptly puts it, it's like tossing "a note in a bottle onto the waves."   We are at the whim of discovery, <b>cod online seroquel</b>, <b>Where to buy seroquel</b>, and all we can do is hope that people happen upon these messages and share them.  </p>
<p>I wanted to create something buoyant and shiny in that vast sea, a product in-and-of-itself that would draw people <em>to</em> our message like a beacon.  Fortunately, <b>seroquel in usa</b>, <b>Buy seroquel online without prescription</b>, the product was sitting across from me.  Phyllis Theroux.  In an online world thirsty for content -- good content -- Theroux is a well overflowing with it.  The journal she has kept for more than 30 years is one of the best blogs ever written, <b>seroquel pills</b>, <b>Order seroquel from United States pharmacy</b>, pre-dating the term and the internet that made these streams of consciousness popular. <br />
<p style="text-align: center;"><a href="http://writers-well.com" target="_blank"><img class="aligncenter size-full wp-image-268" style="border: #333333 5px solid;" title="The Writers Well" src="http://abbottmediaproductions.com/wp-content/uploads/2009/12/WritersWell_long1.jpg" alt="WritersWell_long" width="610" height="186" /></a></p></p>
<p>So, as the first step of our viral marketing campaign, <b>seroquel craiglist</b>, <b>Seroquel discount</b>, we created <a title="The Writer's Well" href="http://writers-well.com" target="_blank">The Writer's Well</a>, a website that encourages journal keeping and provides a place for writers and readers to find inspiration.  Phyllis updates her journal on the site regularly, <b>seroquel in india</b>, <b>Seroquel in japan</b>, and we offer inspirational quotes from "The Well".   To create a community of return visitors, we maintain a Forum where we solicit inspirational quotes and images from the community and promote conversation. </p>
<p>Time will tell whether this website will be the beacon we hope, <b>seroquel paypal</b>, <b>Buy generic seroquel</b>, or will simply bob upon the waves unnoticed.  What I'm confident about is our decision to do it.  Creating a dynamic destination for a targeted audience and enfusing it with valuable content is a worthwhile endeavor.  At the very least, we have a home for pre-release news and videos promoting "The Journal Keeper, <b>order seroquel no prescription</b>, <b>Purchase seroquel online</b>, " and have dropped the first of many anchors for Theroux's search engine visibility.   In the best-case scenario, we are building an armada out of our website community that will spread the word about the book for us.  And with fingers crossed, <b>buy seroquel without prescription</b>, <b>Buy seroquel from canada</b>, we hope The Writer's Well community will grow exponentially with the wild success of "The Journal Keeper,"  and Theroux's next book will sail smoothly on the course we have charted here, <b>seroquel in canada</b>.  Where can i order seroquel without prescription.  Seroquel over the counter.  Buy cheap seroquel.  Seroquel prescriptions.  Order seroquel online overnight delivery no prescription.  Delivered overnight seroquel.  Free seroquel samples.  Seroquel in uk.  Purchase seroquel.  Where to buy seroquel.  Seroquel price, coupon.  Where can i buy cheapest seroquel online.  Where can i buy seroquel online.  Buy seroquel online no prescription.  Seroquel from international pharmacy.  Real brand seroquel online.  Seroquel in mexico.  Buy seroquel online cod.  Order seroquel from mexican pharmacy.  Rx free seroquel.  Online buy seroquel without a prescription.  Over the counter seroquel.  Seroquel prices.  Where can i find seroquel online.  Buy no prescription seroquel online.  Buy cheap seroquel no rx.</p>
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		<link>http://abbottmediaproductions.com/blog/nbc-ya-later</link>
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		<pubDate>Sat, 05 Dec 2009 20:52:28 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Adventures in Viral Marketing]]></category>
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		<guid isPermaLink="false">http://abbottmediaproductions.com/?p=271</guid>
		<description><![CDATA[  Buy imitrex from trusted pharmacy, I had a dream the other night.  Ted Koppel sat me down to tell me that I was making a terrible mistake leaving NBC News.  The shock wasn't that Koppel had appeared in my dream.  Twenty years ago he hired me right out of college, and I had often turned to [...]]]></description>
			<content:encoded><![CDATA[<p> <img class="alignleft size-medium wp-image-328" style="border: #333333 5px solid;" title="Koppel" src="http://abbottmediaproductions.com/wp-content/uploads/2009/12/Koppel1-233x300.jpg" alt="Koppel" width="136" height="175" /> <b>Buy imitrex from trusted pharmacy</b>, I had a dream the other night.  Ted Koppel sat me down to tell me that I was making a terrible mistake leaving NBC News.  The shock wasn't that Koppel had appeared in my dream.  Twenty years ago he hired me right out of college, and I had often turned to him for advice in the early years of my career.  What baffled me was his opinion that I should stay with network news.   This, coming from a journalist who had built a stellar, 40+ year career at ABC News,  only for it to end in a messy, acrimonious divorce.  Wasn't Ted just as fed up with the state of our industry as I am.</p>
<p>After some thought, <b>buying imitrex online over the counter</b>, <b>Where can i order imitrex without prescription</b>, I decided that Koppel represented everything good and positive about my career, the part of me that didn't want to say goodbye to two extraordinary decades chasing news and crafting wonderful stories.  Those years were a gift, <b>imitrex medication</b>, <b>Ordering imitrex online</b>, and I still have moments of disbelief at my good fortune.   Looking back, I see a pattern that wasn't obvious to me then.  Moments in my life when people and opportunities collided, <b>buy imitrex from mexico</b>, <b>Saturday delivery imitrex</b>, pushing my career onto a new trajectory.  All of those course corrections have led me to this point.   So with confidence I was able to tell Dream Koppel that, no, <b>order imitrex from mexican pharmacy</b>, <b>Order imitrex from United States pharmacy</b>, I'm not making a mistake.  This is exactly where I should be.  I didn't know you could get closure without even being conscious. </p>
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<p>At home, the artist in me was smitten with graphic design software such as Photoshop, <b>imitrex in japan</b>, <b>Real brand imitrex online</b>, while the geek in me couldn't resist poking under the hood of the internet to try to figure out how it ran.   On weekends, I taught myself HTML, <b>imitrex medication</b>, <b>Imitrex in us</b>, Flash, PHP.., <b>where can i buy imitrex online</b>.  <b>Buy imitrex online cod</b>, and began designing websites for local non-profit organizations.   Around the same time, I had reached a crossroads at NBC.  I was no longer happy at NBC News Productions, <b>order imitrex no prescription</b>, <b>Imitrex for sale</b>, where I was producing documentaries for cable outlets.   I had grown frustrated at the subject matter we were commissioned to produce.  Animal Attacks, Car Chases.  When I was asked to produce a conspiracy theory program for the Discovery Channel on the Moon Landing Hoax, <b>imitrex paypal</b>, <b>Cod online imitrex</b>, I nearly quit.  With the exception of Neil Armstrong, I had interviewed every astronaut to have ever walked on the Moon, <b>imitrex pills</b>.  <b>Order imitrex online c.o.d</b>, So I took another left turn with my career, and spent three years helping to spearhead the design and architecture of various educational websites for NBC News.   I learned even more about website development -- social media, <b>imitrex craiglist</b>, <b>Over the counter imitrex</b>, cross-browser compatibility, AJAX, <b>where can i buy cheapest imitrex online</b>, <b>Where to buy imitrex</b>, metadata -- things that I could immediately apply to the websites I was still building in my spare time.  It went the other way as well -- getting my hands dirty coding my own websites made me a more valuable member of the technical team at NBC.   It was the perfect storm.</p>
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