Adventures in Viral Marketing, Pt. I

Viral marketing is a genie in a bottle, in reverse.  How do you  take advantage of the far-reaching magic of social media and try to capture it, focus it, to promote your product?  This was the challenge when I sat down with author Phyllis Theroux, who was interested in launching a viral campaign for her latest endeavor, “The Journal Keeper.”  The book is a collection of journal entries spanning a critical period in Theroux’s life, beautifully written and chock full of insight that resonates with everyone who gets their hands on an advanced copy.  Still, a memoir...

NBC Ya Later

I had a dream the other night.  Ted Koppel sat me down to tell me that I was making a terrible mistake leaving NBC News.  The shock wasn’t that Koppel had appeared in my dream.  Twenty years ago he hired me right out of college, and I had often turned to him for advice in the early years of my career.  What baffled me was his opinion that I should stay with network news.   This, coming from a journalist who had built a stellar, 40+ year career at ABC News,  only for it to end in a messy, acrimonious divorce.  Wasn’t Ted just as fed up with the state of our industry...